The 2023 Cadillac Lyric is Trying to Change the Conversation About Cadillac

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CadillacThe best selling vehicle of last year was No Escalade, it was XT5. The Escalade was in second place, though you could be forgiven for thinking that it might be in the top spot, as the Escalade is the modern Cadillac, whose appearance overshadows almost everything else. For example, did you know that Cadillac also makes sedans?

I ask that not outright joking, because Cadillac sold less than 24,000 sedans last year, or roughly the same number. Silverados Chevy sells out every two weeks. The thing about the modern Cadillac is that it keeps making good cars (you can Heard that ATS-V was good), but those cars never break down. It’s not just a Cadillac problem, of course — ask Lincoln how things are going — but it’s a fact of modern life that Americans don’t aspire to have Cadillacs in their driveways like they once did. Instead, for the rich, the target is usually a big dumb German SUV.

Image for article titled 2023 Cadillac Lyric trying to change the conversation about Cadillac

Photo: Cadillac

With the 2023 Lyric, which starts at $58,795 with deliveries starting in the first half of next year, Cadillac is trying to change all that. The Lyriq is all-electric, for one thing. The Lyriq is also officially an SUV, but, personally, it’s less intimidating in that sense and looks more like a crossover. Lyrica is big but not very big. It has a range of over 300 miles, which is plenty. It has Super Cruise, which Arguably better and safer than Tesla’s questionable Autopilot name. Lyriq will use GM’s Altium battery, no, you know, they other.

The Lyriq doesn’t have any frunks, but it does have storage space in the back that’s big enough for a baby elephant. Maybe even literally. I know because I saw the Lyric with my own eyes on Wednesday in Manhattan, part of a short media tour Cadillac is doing to promote the Lyric, for which Cadillac will be taking reservations through Sept. 18.

Image for article titled 2023 Cadillac Lyric trying to change the conversation about Cadillac

Photo: Cadillac

The Lyric has a paddle-shifter-looking thing on the steering wheel to adjust the degree to which regenerative braking slows the vehicle’s speed. ducks are (sorry martins) on Lyric, but I’m not going to tell you where they are because that’s the whole point of Easter eggs. The Lyric was originally planned for late next year, but that timeline was pushed forward, Cadillac said, and even with global chip shortages, Cadillac says the target is on track. built upon.

The interior is as luxurious as it should be, and spacious too, which Cadillac’s designers said was a major advantage of going electric. (Cadillac’s rival Lucid is all about interior space, too.) 33 inch screen. The front seats have speakers in the headrests. There is no gear shifter in the middle, which frees up more space. There are 19 speakers in total. Cadillac says there are “laser-etched patterns through the wood on the metal decorations” that have never been done before. There is a bit of plastic, which may have been a reaction to other Cadillacs that had this much.

Image for article titled 2023 Cadillac Lyric trying to change the conversation about Cadillac

Photo: Cadillac

On the outside, the front will probably get the most attention, as it has a complex lighting situation going on, and a fun lighting sequence that begins near the car. Cadillac has also done a pretty good job of hiding cameras and radar and other things. Does the car look like it starts at $58,795? Beauty is in the eye of the beholder, but I think it looks too expensive. It’s a little extra too, but that’s what Cadillac wants to be. I’ll tell you that Cadillac’s designers paid attention to every light and line, but you knew this.

The Lyriq’s closest competitor is probably the Volvo XC40 Recharge or the C40 Recharge, though you can tell me the Tesla Model Y has one too, and I’d probably agree, although it’s not really going for the Vibe Cadillac. There’s also the Audi e-tron, though it’s a bit more expensive; Same deal with Jaguar I-Pace and Lucid Air. The Ford Mustang Mach-E is trying something different, and so is the Bolt EUV. Meanwhile, Mercedes EQC, don’t even come here. And the Volkswagen ID.4 is not a luxury.

Image for article titled 2023 Cadillac Lyric trying to change the conversation about Cadillac

Photo: Cadillac

This is also just the beginning, as Lyrica will be joining at some point. celestic, Who will be the flagship of the brand. I asked the people at Cadillac why the back doesn’t have screens. I mean if I’m an executive and I have a driver, what does Cadillac give?? And they said oh, you know, just wait until you see Celestic, it’s just the beginning – an answer that makes sense but I also think Cadillac is serious about this if Lyric is just the groundwork.

This is also the kind of brand change that Cadillac needs, though whether or not it will work is anyone’s guess. I know I personally saw Lyrica, and could imagine someone really wishing it was something I never really realized when I watched CT5. I’m not sure the Lyric will be a gamechanger for Cadillac, but it really isn’t intended to be in the works either, at least for now, with the Celestiq and, yes, an electric Escalade. Like I said, it’s just the beginning.

Image for article titled 2023 Cadillac Lyric trying to change the conversation about Cadillac

Photo: Cadillac

Image for article titled 2023 Cadillac Lyric trying to change the conversation about Cadillac

Photo: Cadillac

Image for article titled 2023 Cadillac Lyric trying to change the conversation about Cadillac

Photo: Cadillac

Image for article titled 2023 Cadillac Lyric trying to change the conversation about Cadillac

Photo: Cadillac

Image for article titled 2023 Cadillac Lyric trying to change the conversation about Cadillac

Photo: Cadillac

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