Sparta, Mich. (Wood) — All NASCAR vehicles are plastered with commercial logos. But how exactly can a coming together vehicle play a role?
A West Michigan business welcomed a NASCAR driver through its door Friday afternoon.
Josh Williams is set to drive the No. 92 Chevy Camaro to race the NASCAR Xfinity Series this Saturday at Michigan International Speedway.
Williams is already racing before hitting the open road and is ready to tackle her next race.
“Always excited, I get to drive a race car for a living,” Williams said. “Whenever you can run at your supporters’ place, what could be better than that?”
Some of these supporters can be found behind the doors of generic formulations in Sparta. President Mike Clay says it’s incredible to see how far his family business has come.
He said it was a fun experience to be part of a project that puts sharks on “Shark Week” blimps.
He said that it is great to see his logo not only on the hoods of these vehicles, but also wrapped in a product made in the small town of Sparta.
“You can turn on the TV on a Saturday or Sunday afternoon and watch your product run around the track, so it’s been fun,” says Clay.
Williams says working closely with businesses is more than half the battle for making it as a NASCAR driver, so building relationships with businesses like General Formulations is only part of it.
What’s next for Williams, he says, is never really an off season.
“It never stops. We have an off season but it is not an off season. Always working,” he said.