International car shows were considered a thing of the past, on their way to oblivion before Covid-19 due to exorbitant costs and public apathy, and finally put out of their misery by the coronavirus global shutdown of the industry.
Yet this week there is an event scheduled in Munich, Germany called the IAA. is called
IHS Markit said, “Reflecting the enormous changes currently taking place in the automotive industry, the show’s organizers have sought to create a new concept that is more dynamic, focusing on the practical display of technology rather than the traditional static display of vehicles. been stressed.” a report.
In other words, if you want to discover something new and exciting in the world of cars and SUVs, you are likely to be disappointed. As a veteran of the Geneva, Frankfurt, Paris, Detroit International Car Show Shuttle, I found that concepts were displayed by manufacturers who often had nothing new except grandiose promises never to see the light of the driveway. Chances were slim. And in this “mobility” show, expect the usual corporate hype and stigma, but with some familiar meaningless buzz words like ecosystem, bandwidth, holistic approach, and disruption.
According to Professor Ferdinand Dudenhofer, director of the Center for Automotive Research (CAR) in Duisburg, Germany, the Munich program has failed to attract many foreign carmakers, and few who are showing have a new product to sell. The main exhibitors are German and even these are mainly showing concepts.
“The fact that many carmakers are absent from IAA 2021 is a reaction to the event’s perceived effectiveness. Overall, the IAA is planned as a kind of folk festival with discussion forums and an attached trade fair. Bicycles, start-up kids’ worlds, fitness arenas, vintage cars – a colorful mix, rather than a clear focus,” Dudenhofer said.
Dudenhofer said that it is ironic that a show with the fashionable idea of ”mobility”, at its core usually a way to discredit the car and praise public transport, is taking place at the same time as what he calls a “renaissance” of the automobile. ” Said. .
“Personal means of transport such as e-scooters, cycles or cars are becoming increasingly important. Duedenhofer said, Dynamics is again focusing more on the “individual mobility” that gives the car a whole new dimension.
Bloomberg news agency, in an article titled “Auto shows are back and CEOs have deals to do,” reminds us of the last major transaction when Groupe PSA merged with Fiat Chrysler Automobiles (FCA), But these shows are the time when deals are actually announced after lengthy behind-the-scenes talks.
As for the new models to look at, given that the mighty Toyota, all brands related to the PSA/FCA merger are now known as Stellantis, and Nissan will not participate, which severely cuts down on the likelihood of the new model appearing. does.
VW, its premium subsidiaries Audi and Porsche, BMW and Mercedes are unveiling a range of concept vehicles with much-talked-about autonomous transport and electrification, IHS Markit said in its report. Renault will unveil its electric Megane and its down-market subsidiary Dacia will unveil the 5 to 7 seater MPV Jogger.
Of course there may be some shocking revelations.
“The show’s organizers wanted to create a show that moved towards the dynamics provision of the industry, moving away from the traditional static, range display motor show focusing on ‘innovative, complete product ranges’.” Instead of space for a full model line, there will be space for conferences, press slots and networking,” according to the report.
The report states, “Although traditional motor shows have seen a decline in attendance in recent years, both in terms of (producers) and visitor numbers, a show based on performances and a somewhat vague concept of ‘dynamics’ has been classified as It’s hard to base completely.”
Turning to the overall health of the global industry, CAR’s Dudenhofer, which reported “shiny” profits for the first half of this year, said that a lack of high-tech chips, a weak world, will make it much worse in the second half. Will come under pressure. The slowdown in the economy in general and the car market in China. Dudenhofer said in a report earlier this year that it would see the global industry reduce production by 5.2 million vehicles in 2021. Then another crisis looms large – battery shortages for the growing electric car market.
“Following the chip crisis, from 2024, a growing global battery cell bottleneck should be expected,” Dudenhofer said.
Keep this in mind as manufacturers make big claims about how they will transform their business from electric and autonomous cars.
IAA Mobility opens in Munich from 7 September to 12 September.