Mocean expands LA car-sharing to the San Fernando Valley

Car-share options continue to expand in Los Angeles County with the launch of Mocean Carshare in the San Fernando Valley.

The service was expanded in coordination with the Los Angeles Department of Transportation (LADOT), which is working to create a rich mix of shared mobility in the form of public transportation, private transportation providers such as rentable bikes and scooters, and rentals. Is. up-to-the-minute car-shares.

Mocean will locate its San Fernando Valley operation at the Warner Center, the city’s first transportation technology innovation zone. The car-share is operated by MoceanLab, an initiative of the Hyundai Motor Group and will operate as part of Los Angeles’ fixed space and free floating carshare pilot programs.

“The program is designed to explore potential new mobility options for LA residents,” said Colin Sweeney, a spokesman for the Los Angeles Department of Transportation, adding that the city will be able to manage the program and allow operators to comply with the department’s rules and regulations. helps to complete.

“Ladot supports programs like this to provide residents with a wide range of mobility options while establishing rules to protect their quality of life,” Sweeney said in an email.

Mocean is operating about 100 cars in four areas — downtown, the Eagle Rock neighborhood, Brentwood and West LA — and now the San Fernando Valley. The cars in service are the hybrid electric Hyundai Ioniqs and Kia Niros.

Due to the relatively high housing and job density in the area and the ability to connect to public transportation, the San Fernando Valley was chosen as an area for expansion.

“The mix of families, young professionals, and college students in the area makes it a prime location to offer alternatives to traditional car ownership for those looking for an additional home vehicle or for those who just want to live in LA without owning their own car. living in,” said MoceanLab’s Chief Operating Officer Dave Gallen.

Cars are accessed through mobile phone apps, as are bikes and scooters. Drivers locate them in the “home zone” and return the car to the home zone it was initially rented from, or from another zone within the system. The cost of using the cars is $.42 per minute, $14 per hour, or $86 per day.

The program is not unlike a similar operation launched in Sacramento two years ago. That program, known as GIG, began with 250 fully electric vehicles. Similarly, cars cost $0.49 per minute or $16.99 per hour. AAA Company GIG also operates in the Bay Area and Seattle.

Car-share operations, such as micromobility providers in the form of bikes and scooters, are part of the modern development of urban mobility. As such, transportation officials recognize that if cities are going to effectively reduce single-occupancy car trips and expand mobility options to a wider cross section of the community, they need to be part of the entire ecosystem of transportation. Is.

Transit agencies shouldn’t just be thinking about “the service delivery business,” LADOT general manager Selette Reynolds said at the CoMotion MIAMI conference earlier this summer.

Reynolds argued that he himself should be in the “holistic mobility delivery business”.

“And that means you’re not just thinking about traditional public transportation. You’re starting to get invited into things like EV car-sharing; things like dockless bikes and scooters; things like municipal bike-sharing; things like microtransit. things. And you’re ‘experimenting with those things, and you’re learning as you go,’ she said.

Mocean Carshare is participating in LADOT’s free-floating car-share pilot project, Galen reported.

“Through this partnership we are able to provide features such as free parking in any city of LA parking meters,” he added.

In addition, Mocean provides the vehicle for the city’s new Mobile Crisis Intervention Program, which enlists outreach workers and behavioral health practitioners to answer non-emergency calls involving homelessness and other issues.

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Skip Descent writes about smart cities, the Internet of Things, transportation, and other areas. He spent more than 12 years reporting for dailies in Mississippi, Arkansas, Louisiana and California. He lives in the city of Sacramento.

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