Iconic Mercedes station wagon ‘under pressure’, says executive

  • Mercedes-Benz’s chief operating officer, Marcus Schaefer, told the UK publication coach Even though some markets still love their wagons—sorry, estates—”this market is under pressure.”
  • As for America, Mercedes said some of the station wagon models it sells are significant thanks to loyal customers.
  • Other model segments that Mercedes could shrink or shut down include coupes and cabriolets, because creating a beautiful electric cabriolet is an engineering challenge, he said.

    The popularity of crossovers and SUVs has led to the elimination of station wagons in America, but they are certainly not dead in the hearts of many. Which is why it’s notable that Mercedes-Benz’s chief operating officer, Marcus Schaefer, has indicated that the automaker is questioning what role these wagons—estate models in Europe—will play in the company’s future.

    “[With] Estate car, we’ll have to see,” said Schaefer Coach. “This market is under pressure as more and more customers move to SUVs, and there are only a few markets left for estates and station wagons. So we have to see how the volumes develop. They are technically possible at all- It would be like ‘It’s not a problem – but it’s more a question of how this space is going to develop. I know the UK is a big market for station wagons.’

    UK-based Autocar said it has heard from other Mercedes-Benz representatives that the fact that today’s SUVs are getting more efficient, especially when it comes to designing aerodynamic electric SUVs, means that estate cars The demand is decreasing.

    2021 Mercedes-AMG E63 S Wagon.

    Mercedes AMG

    In the US, Mercedes sells the E-Class wagon, which is called the E450 all-terrain wagon (top) “possibly the brainiest wagon on earth” and the 2021 AMG E63 S wagon (above) “unexpectedly alien”. Those positive comments are in line with the official company line regarding the future of Benz wagons in the US.

    “station wagon” [estates], although occupying a niche, remains an important offering for one of our most loyal customer segments,” said a Mercedes-Benz USA spokesperson. car and driver.

    But there’s another concern: Mercedes-Benz’s work to develop more vehicles with electric powertrains could reduce the number of coupes and cabriolets the brand sells, Schaefer pointed out. coach.

    “We have to acknowledge that demand for cabriolets is falling around the world. China is not a roadster covering market, and there are [fewer] Buyers in Europe who decide on a cabriolet compared to a few years ago,” he said. “Making a good looking cabriolet is not that easy. [as an EV]. This is an engineering effort. It’s quite a bit of work and work to keep it in good proportion and not lift it too high with a big battery under it. There are some cars in the market that do not suit our taste. So we’ll come up with something better.”

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