Ferrari, the 80-year-old company that makes luxury cars probably more expensive than your entire house, is teaming up with Fortnite for a first-of-its-kind crossover. Based on some official teasers from both the Fortnite and Ferrari Twitter accounts, it looks like players will be able to drive the 296 GTB model of Ferrari in-game starting tomorrow.
Here is a real life Ferrari 296 GTB if you want to see what you are driving. The real car has tons of stats I can’t begin to understand, like the turbocharged V6 engine and 818 horsepower electric motor. What I do know is that the 296 GTB was announced earlier this year, and starts at around $330,000. If you can only afford your home WiFi, check out Ferrari’s car configurator to see how many bells and whistles you can put on it. 296 GTB is due to expire in 2022.
The latest Fortnite skin makes it a little more interesting than, well, this is the first time Fortnite has ever crossover with a brand that isn’t a movie, a comic book, another videogame brand, or a celebrity like Bugha, Neymar. Is. Jr., or LeBron James.
Ferrari actually has an esports division, which debuted in 2019, where they host digital racing competitions in sim driving games like Assetto Corsa. There are tournaments, large prize pools and even an official Ferrari team lineup. Not a bad fit for Fortnite, which does similar stuff within its own esports division.
Fortnite introduced driveable cars in battle royale back in Chapter 2 Season 3, when Epic flooded the map and slowly left the water behind to make room for more street-raging antics. That said, none of its vehicles (including a souped-up sports car, a semi-truck, a sedan, and a pickup truck) were based on any real-world models.
It’s easy to think of a Ferrari executive shaking hands somewhere together, excited about how quickly the company can now build brand loyalty. The entry of a luxury brand into videogames isn’t an entirely new concept, as evidenced by Louis Vuitton is making the case for League of Legends’ Summoners’ Cup, with one clothing lineup. Instead of waiting for adults with a lot of money on their hands to buy a heavy PC racing rig, Ferrari can introduce kids (and hordes of adults) to their lineup to play Fortnite. At least now the kids will have a fighting chance to save for Ferrari until they are 60.
My bet is that the Ferrari will be similar to Fortnite’s current sports car: lightning fast on paved roads, but sketchy on grass and dirt. Thankfully, when Fortnite’s Ferraris Light on Fire, you can rest assured because someone is shooting at you.
In the meantime, check out Our Favorite PC Racing Games, or our top Recommendations for PC Racing Wheels. For a look at some of the best Fortnite collaborations past, see best fortnite skins.