Ford raises jobs to increase production of electric F-150 pickup; Reservation Head 150,000

Ford has begun preliminary pre-production of its electric F-150 Lightning pickup truck at a new plant in Dearborn, Mich.

Michael Wayland | CNBC

Dearborn, Mich. — Ford Motor is expanding hiring to increase production capacity for its all-electric F-150 Lightning pickup as it begins production of prototypes for the electric pickup.

The Detroit automaker said Thursday it plans to invest an additional $250 million and add 450 jobs at three Michigan facilities, including the Rouge Electric Vehicle Center, to increase annual production capacity for the vehicle to 80,000 units. To build a truck.

Ford has begun preliminary pre-production of its electric F-150 Lightning pickup truck at a new plant in Dearborn, Mich.

Michael Wayland | CNBC

Ford has now invested about $950 million into production of the hybrid version of the truck and the electric F-150, which is set to go on sale next spring for about $40,000.

According to Ford, more than 150,000 reservations have been made for the vehicle since its debut in May, up from 120,000 at the end of July.

Production and reservations for the F-150 Lightning are being viewed by investors and industry analysts as a barometer for consumer acceptance of electric vehicles, especially pickups, which dominate sales in the US.

“We knew the F-150 Lightning was special, but public interest has exceeded our highest expectations and changed the conversation around electric vehicles. So we’re doubling the jobs and investment to increase production.” are,” said Ford Chair Bill Ford. in a release.

It is expected that some automakers will offer electric pickups in the coming years. Amazon- and Ford-backed start-up Rivian earlier this week became the first automaker to enter what is expected to be a hotly contested segment.

Ford has begun preliminary pre-production of its electric F-150 Lightning pickup truck at a new plant in Dearborn, Mich.

Michael Wayland | CNBC

General Motors is expected to see its EV pickups roll off the assembly lines with the GMC Hummer EV this fall. EV start-ups Lordstown Motors and Ford are expected to follow along with Tesla next year, which recently pushed back deliveries of its Cybertruck from this year to the end of 2022.

Pre-production, or prototyping, is used by companies for testing and validation before assembling vehicles that are used for certification before actual production for consumers.

Inside Ford’s Rouge Electric Vehicle Center, the company is just beginning to build pre-production models. The pickup has actually been produced in limited quantities at the plant in Dearborn, Michigan, but officials said assembly will ramp-up over time.

Ford has begun preliminary pre-production of its electric F-150 Lightning pickup truck at a new plant in Dearborn, Mich.

Michael Wayland | CNBC

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