Ford F150 Lightning Electric Pickup Now Has 130,000 Reservations – Is It Good or Bad?

Ford confirmed that the F150 Lightning, its new electric pickup truck, has now accumulated 130,000 reservations.

Do you think this is a sign of strong demand or not?

Earlier this year, Ford unveiled the F-150 Lightning, a full-electric version of the company’s best-selling pickup truck.

The vehicle has the potential to accelerate electric vehicle adoption in the US as the F-150 is already the best-selling passenger vehicle on the market.

Ford impressed many when it comes to specs and pricing, but will that translate into real demand for electric pickup trucks? Now, the market is looking at the demand behind the vehicle.

The automaker is taking reservations for an electric pickup truck due out in mid-2222 with a $100 refundable deposit.

CEO Jim Farley said Ford received 20,000 reservations on the first day.

This increased to 44,000 reservations for the F-150 Lightning within 48 hours.

Ford continues to see strong demand for the F150 Lightning and has added about 80,000 reservations for a total of 120,000 pre-orders by the end of July.

Now, the Ford F150 Lightning reservation has finally slowed down, with the automaker confirming that it just passed the 130,000-reservation mark:

The company seems to have added around 10,000 reservations in the last month.

Is the demand for Ford F150 Lightning strong or weak?

If we compare the reservation to the Tesla Cybertruck, which is a fair comparison, since both vehicles have similar reservation programs with a $100 deposit each, it doesn’t look good.

Tesla has gotten more reservations for the Cybertruck on the first day of the truck’s unveiling than Ford did for the Lightning in the first three months.

By the time Ford unveiled its electric pickup truck in May, Tesla had accumulated more than 1 million reservations for the Cybertruck.

It’s clear that Tesla has more brand power than Ford, but it remains to be seen how many of those reservations will translate into actual orders.

Ford appears happy with those results, and it may have something to do with their production plans.

We recently learned that Ford’s plans include ramping up to 15,000 vehicles in 2022, 55,000 in 2023 and 80,000 in 2024. Ford will then target 160,000 vehicles in 2025 when the second-generation Lightning hits the road.

So, if everyone who’s made a reservation ends up ordering the vehicle, that apparently isn’t happening, but just in theory, it means the Ford F150 Lightning’s first three years of production are sold out.

It really depends on how you look at it.


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