Chevy Camaro sales down 9 percent during the second quarter of 2021

Chevy Camaro sales decreased in the United States and Canada while South Korea, Mexico and Brazil increased during the second quarter of 2021. Additionally, single deliveries were reported in Argentina during the same time frame.

Chevrolet Camaro Sales – Q2 2021 – United States

In the United States, Chevrolet Camaro deliveries totaled 2,792 units in Q2 2021, a decrease of about 58 percent as compared to 6,675 units sold in Q2 of 2020.

Camaro sales declined nearly 29 per cent to 9,881 units in the first six months of the year.

sample Q2 2021 / Q2 2020 Q2 2021 Q2 2020 YTD 2021 / YTD 2020 YTD 2021 YTD 2020
Camaro -58.17% 2,792 6,675 -28.71% 9,881 13,860

Chevrolet Camaro Sales – Q2 2021 – Canada

In Canada, Chevrolet Camaro deliveries totaled 257 units in the second quarter of 2021, which is a decrease of about 56 percent as compared to 590 units sold in the second quarter of 2020.

Camaro sales declined nearly 27 per cent to 610 units in the first six months of the year.

sample Q2 2021 / Q2 2020 Q2 2021 Q2 2020 YTD 2021 / YTD 2020 YTD 2021 YTD 2020
Camaro -56.44% 257 590 -27.47% 610 841

Chevrolet Camaro Sales – Q2 2021 – South Korea

In South Korea, Chevrolet Camaro deliveries totaled 21 units in Q2 2021, an increase of nearly 40 percent compared to 15 units sold in Q2 2020.

In the first six months of the year, Camaro sales were flat at 0 units.

sample Q2 2021 / Q2 2020 Q2 2021 Q2 2020 YTD 2021 / YTD 2020 YTD 2021 YTD 2020
Camaro +40.00% 21 15 * 0 0

Chevrolet Camaro Sales – Q2 2021 – Mexico

In Mexico, Chevrolet Camaro deliveries totaled 22 units in Q2 2021, an increase of about 175 percent compared to 8 units sold in Q2 2020.

In the first six months of the year, Camaro sales were flat at 0 units.

sample Q2 2021 / Q2 2020 Q2 2021 Q2 2020 YTD 2021 / YTD 2020 YTD 2021 YTD 2020
Camaro +175.00% 22 8 * 0 0

Chevrolet Camaro Sales – Q2 2021 – Brazil

In Brazil, Chevrolet Camaro deliveries totaled 10 units in Q2 2021, an increase of nearly 900 percent compared to 1 unit sold in Q2 of 2020.

In the first six months of the year, Camaro sales were flat at 0 units.

sample Q2 2021 / Q2 2020 Q2 2021 Q2 2020 YTD 2021 / YTD 2020 YTD 2021 YTD 2020
Camaro +900.00% 10 1 * 0 0

Chevrolet Camaro Sales – Q2 2021 – Argentina

In Argentina, Chevrolet Camaro deliveries totaled 1 unit in the second quarter of 2021.

Camaro sales declined by nearly 25 per cent to three units in the first six months of the year.

sample Q2 2021 / Q2 2020 Q2 2021 Q2 2020 YTD 2021 / YTD 2020 YTD 2021 YTD 2020
Camaro * 1 0 -25.00% 3 4

Competitive Sales Comparison (USA)

The 58 percent decline in US Chevy Camaro sales during the second quarter of 2021 not only puts the muscle car third in its segment by sales volume, but it does so by a substantial margin. In fact, Camaro sales were nearly 5 times behind the Dodge Challenger and Ford Mustang.

Challenger sales up more than 52 percent to become first in the segment, while Mustang sales fell about 7 percent. However, Camaro sales fell at a much faster rate than the Mustang during the quarter.

Sales Numbers – Two-Door Muscle Cars – Q2 2021 – USA

sample Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 Shares Q2 20 Shares YTD 21 / YTD 20 YTD 21 YTD 20
Dodge Challenger +52.35% 15,052 9,880 46% 31% +36.92% 30,148 22,018
Ford Mustang -6.62% 14,676 15,717 45% 49% -5.43% 31,950 33,786
Chevrolet Camaro -58.17% 2,792 6,675 9% 21% -28.71% 9,881 13,860
complete +0.77% 32,520 32,272 +3.32% 71,979 69,664

Being a segment best-seller, Challenger had the highest segment share of 46 per cent. The Mustang was behind with 45 percent, while the Camaro was last with only 9 percent.

The two-door muscle car segment expanded less than 1 percent to 32,520 units, meaning Camaro sales outperformed the segment average.

For reference, we’re providing sales results for the expanded two-door, mainstream sports car segment below.

Sales Numbers – Mainstream Two-Door Sports Car – Q2 2021 – USA

sample Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 Shares Q2 20 Shares YTD 21 / YTD 20 YTD 21 YTD 20
Dodge Challenger +52.35% 15,052 9,880 40% 26% +36.92% 30,148 22,018
Ford Mustang -6.62% 14,676 15,717 39% 42% -5.43% 31,950 33,786
Mazda MX-5 Miata +50.15% 3,934 2,620 1 1% 7% +54.56% 6,677 4,320
Chevrolet Camaro -58.17% 2,792 6,675 7% 18% -28.71% 9,881 13,860
Fiat 124 Spyder S -31.84% 396 581 1% 2% -9.91% 873 969
Toyota 86 -58.14% 270 645 1% 2% -23.35% 1,034 1,349
subaru brazzi -75.79% 138 570 0% 2% -25.05% 721 962
Nissan 370Z -99.33% 5 749 0% 2% -97.48% 33 1,310
complete -0.46% 37,263 37,437 +3.49% 81,317 78,574

GM Authority Tech

While equally weak Q2 2020 results could be attributed to the negative impact of the COVID-19 pandemic from a year ago, third-quarter 2020 performance made it clear that Chevy’s pony car could be easily beaten by Challenger and Mustang. being carried out (pun intended) . The pattern continued through Q4 2020, Q1 2021, and now Q2 2021, and is being exacerbated by very low inventory/dealer supply as a result of the ongoing microchip shortage, which has affected the GM Lansing Grand River plant where the Camaro is made. Has gone . The poor performance could make it difficult for GM to continue making a business case for the vehicle, although there have been indications that the Gen may extend the sixth-gen Camaro’s sunset date through 2026.

Apart from inventory and supply issues, the decline in Camaro sales can be attributed to a number of factors, beginning with the higher prices of the sixth generation model, which has attracted many price-conscious buyers to more affordable offerings from Ford and Dodge. inspired to. The 2019 Camaro Refresh aims to address this competitive disadvantage through a revised trim level structure that covers a wider price spectrum. Notably, the 2019 Camaro turned out to be $2,000 less expensive than the 2018 model, especially on the mid-level LT model.

For the 2020 model year, Chevrolet made the Camaro even more affordable by introducing the all-new Camaro LT1 trim level. The V8-powered LT1 is powered by the same 6.2L V8 LT1 engine as the Camaro SS, but slots in between the V6-powered LT model (1LT/2LT/3LT) and the V8-powered SS. This makes the Camaro more competitively priced than the base V8-powered Challenger and Mustang models. However, even these price-related changes have not helped the Camaro return to the top of the sales charts, a position enjoyed by the fifth-gen model.

Other factors that may have contributed to the Camaro not becoming more popular include less-than-optimal cabin visibility, a lackluster dash and instrument panel design, sub-par interior material quality, as well as slight differences from its sixth-gen model. is included. The fifth-gen predecessor in terms of “first look” exterior styling. Chevrolet attempted to address the “slightly discriminatory” issue on the 2019 Camaro with revised front and rear fascia. Alas, the 2019 Camaro facelift was not particularly well received for the SS model, prompting Chevrolet to offer a second facelift for the 2020 Camaro SS (and newer). It’s also worth noting that Chevy isn’t advertising the Camaro as much as major rivals, including Dodge.

Going forward, we expect Camaro sales to improve marginally on better availability. However, we don’t see the vehicle selling even close to the Challenger and Mustang unless Chevrolet significantly changes its strategy on the Camaro, including offering significant incentives on the vehicle, advertising it more prominently, or both. can be.

about numbers

  • All percentage change figures compared to Camaro sales for Q2 2020 sales, except that noted
  • In the United States, there were 77 sales days for the second quarter of 2021 and 77 sales days for the second quarter of 2020
  • South Korea sales figures reflect actual vehicle registrations rather than wholesale sales

GM Q2 2021 Sales Report:

  • GM Q2 2021 Sales USA
    • Chevrolet Sales Q2 2021 USA
    • Cadillac Sales Q2 2021 USA
    • Buick Sales Q2 2021 USA
    • GMC Sales Q2 2021 USA
  • GM Canada Sales Q2 2021
    • Chevrolet Canada Sales Q2 2021
    • Cadillac Canada Sales Q2 2021
    • Buick Canada Sales Q2 2021
    • GMC Canada Sales Q2 2021
  • GM Mexico Sales Q2 2021
    • GM Mexico sales April 2021
      • Chevrolet Mexico April 2021 Sale
      • Buick Mexico April 2021 Sale
      • GMC Mexico April 2021 Sale
      • Cadillac Mexico April 2021 Sale
    • GM Mexico sales May 2021 sales
      • Chevrolet Mexico May 2021 Sale
      • Buick Mexico May 2021 Sales
      • GMC Mexico May 2021 Sale
      • Cadillac Mexico May 2021 Sale
    • GM Mexico Sale June 2021
      • Chevrolet Mexico June 2021 Sale
      • Buick Mexico June 2021 Sales
      • GMC Mexico June 2021 Sale
      • Cadillac Mexico June 2021 Sale
  • GM China Sales Q2 2021
    • Chevrolet China Q2 2021 Sales
    • Buick China Q2 2021 Sales
    • Cadillac China Q2 2021 Sales
  • GM Brazil Sales Q2 2021
  • GM Argentina Sales Q2 2021
  • GM South Korea sales Q2 2021
    • GM South Korea April 2021 sales
    • GM South Korea May 2021 Sale
    • GM South Korea June 2021 sales
      • Chevrolet South Korea June 2021 Sales
      • Cadillac South Korea June 2021 Sales
  • GM Russia Sales Q2 2021

Camaro News

  • It remains at the last position in its segment by a huge margin.

    A nationwide lease is the only offer available this month.

  • Sweepstakes of the Month: Win a 2021 C8 Corvette Z51 Convertible. Details here.

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