Apple Watch Guy Overseeing Apple Car Kevin Lynch

Image for an article now titled The Apple Watch Guy Is Overseeing the Apple Car

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What do smartwatches and cars have in common? Other than the fact that Apple is trying to make both, I’m not sure. The tech giant’s wearables software lead is taking the reins of its turbulent car project. In other news, Tesla is bypassing New Mexico’s direct-sales laws by building a store on tribal land, and there’s a new Dodge for what it really feels like to be the first time in life. in all that and more morning shift For Friday, September 10, 2021.

1st Gear: Every Apple exec talks car after all

with previous lead Doug Field departs for FordApple’s Project Titan is changing hands once again. Kevin Lynch, who introduced his watchOS software to the company and moved on to the automotive team earlier this year, will now reportedly manage the entire operation. Bloomberg’s Mark Gurman:

The executive first began working on the project earlier this year when he took over the teams handling the underlying software. Now he is overseeing the entire group, which also includes hardware engineering and work on self-driving car sensors, said the people, who asked not to be identified because the move is not public.

Whether Lynch will be filling this role in an interim capacity or will he be a permanent leader, remains to be seen:

It’s unclear whether the company will eventually tap a different leader for its car effort — known internally as Project Titan — if it’s confident enough for Apple to launch a full self-driving vehicle. progressively progresses. Field’s departure for Ford was seen as a sign that an Apple Car was not coming in the near future. Work on the product is quick, with Apple employees predicting it won’t launch for several years.

Apple Car has been around for many years now. One minute, the company is hunting former Tesla employees left and right; Next, it’s being turned down by major automakers who Don’t want to subjugate your brand For the Apple cult of personality. I’m sure Apple will eventually incorporate itself into cars in some sort of software capability, because that’s what everyone in the tech sector is doing these days. But the prospect of a perfectly built car is looking hazy and murky with every employee changing.

2nd Gear: Huawei Panic Finally Reaches Auto Chips

Talk about tech companies becoming car companies, remember Huawei? The Chinese telecom giant that was effectively blacklisted from the US market for fear that its hardware could undermine national security? Now it’s setting up an automotive component arm, and U.S. lawmakers are worried about that, too. A group of 13 Republican members of the Energy and Commerce Committee wrote a letter to Transportation Secretary Pete Buttigieg asking if he was also concerned. From Reuters:

Republicans led by Representative Cathy McMorris Rodgers, ranking member of the Energy and Commerce Committee, said the United States “should not surrender to China and its efforts to dominate our high-tech sectors, including[autonomous vehicles]”. “

The letter asked Buttigieg if he believed “what does Huawei want to do with the automotive sector, what did it do with the communications equipment sector?”

Huawei told Reuters in August that it was “establishing itself as a new component provider for intelligent connected vehicles” and to help automakers “build better vehicles”.

The trade blacklist against Huawei that the Trump administration implemented in 2019 is still ongoing, and the Biden administration is showing no interest in withdrawing it. After all, if the company can’t do business with automakers that already sell cars here, I’m not sure what additional action the committee can expect. The US government cannot kick Huawei out of existence as some of its members apparently want; This can only deprive Huawei of a foothold in one of the world’s largest markets it already has.

3rd Gear: Tesla Figured Out the Weirdest Loophole to Get Away from Direct Selling in New Mexico

There is now a Tesla sales and service center north of Santa Fe, New Mexico. It resides in a building that used to be a casino. Tesla’s retail establishments have been banned in the state, but this is happening because it resides on land that belongs to the Nyme Pueblo tribal nation. seriously. From Albuquerque Journal:

Nambe Pueblo leaders on Thursday told US Sens. Martin Heinrich and Ben Ray Lujan to highlight and promote electric vehicles as part of a broader strategy to address climate change.

The new Tesla sales and service center is the first in New Mexico. It is also the first Tesla facility, officials said, on Native American land in the United States.

“It really represents a historic moment,” Nom Pueblo Governor Philippe Perez told a crowd gathered for the event on Thursday.

The pueblo location is important.

New Mexico law prohibits automakers from selling directly to consumers rather than through franchise dealerships, and efforts to allow Tesla storefronts and service centers have repeatedly failed in the legislature, often amid tense debates.

But the Tesla store sits within the borders of a tribal nation, not subject to state law.

For what it’s worth, Nombay Pueblo Gov. Philippe Perez spoke encouragingly about the opportunity:

Pueblo Governor Perez said Tesla Nambe would support tutors and scholarships for Pueblo students. He made some of his comments in the native language Teva, when he welcomed visitors to the site along US Highway 285.

The company’s values, Perez said, match Pueblo’s commitment to environmental protection.

4th Gear: Toyota’s Manufacturing Crisis Continues

Toyota suffered production setbacks at the start of the pandemic, thanks to its stockpile of semiconductors. The stockpile doesn’t last forever, and so supply chain disruptions have caught up with it recently over the past several months. Now the automaker is lowering its annual production target to 300,000, according to Reuters, but not mainly because of physical constraints:

“It’s a combination of coronavirus and semiconductors, but at the moment it’s the coronavirus that’s having a huge impact,” Kazunari Kumakura, the world’s largest carmaker, said after revising its production target.

Toyota’s projected operating profit remains the same, but its planned total production has declined:

Toyota now expects to make 9 million vehicles by March 31 this year instead of 9.3 million. It did not revise its 2.5 trillion yen ($22.7 billion) operating profit forecast for the business year.

5th Gear: The New Dodge

Dodge has been coasting on the same handful of cars for close to a decade at this point, while regularly removing the oldest nameplate in the roster. With The Journey gone, it now has just three cars in its repertoire: Charger, Challenger and Durango. a plug-in hybrid And eventually an electric muscle car is on the way, but the latter car still has a few years to go.

South of the border, however, there will be a new hoax much sooner than that. NS Stelantis Mexico Recently the Twitter account has teased it.

The thing is, this new crossover appears to be a badge-engineered version of GS5, an SUV made by Chinese automaker GAC Motor that is offered in parts of Latin America. Then, it’s easy for Dodge to make some branding changes to a car already approved for sale in the region. Dodge’s lineup for Mexico It looks similar to what it looks like here, except that it offers its own version of the Mitsubishi Mirage G4 sedan called the Attitude. This eponymous new crossover could serve as a substantial replacement for travel in a pinch.

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