Apple Car Ford Poaches Exec . things look bad for

Apple hired designer Mark Newson in 2014, but before that in 1999, he designed the concept car for Ford.  It's 021C, and one of my favorites.

It’s possible that things are going well in Apple’s troubled car project and that Ford is just looking to hunt down a title or two to the tech company’s head of program. i mean it is possible. in all that and more morning shift For September 8, 2021.

1st Gear: Head Hired by Ford

There are some serious announcements from experts about this:

Let’s see the details, from bloomberg:

vehicle manufacturer said on tuesday That it’s bringing in Doug Field, who has been a vice president in Apple’s special projects group. Between two stints at Apple, Field was a top engineer at Tesla Inc. and played a major role in launching the Model 3 sedan.

Field joins the automaker as Chief Advanced Technology and Embedded Systems Officer, reporting to President and CEO Jim Farley.

Ford Share Reversed the decline on the news to close Tuesday’s trading less than 1 percent at $12.95, while Apple rose nearly 1.6 percent to $156.69 from its high for the day.

NS The Financial Times claimed the move “Potentially the spell for the end of the iPhone maker” automotive ambition,” But Another FT story Pointing to the other side of the deal:

Before the semiconductor shortage, sales of trucks and SUVs were solid. Ford’s F-150 electric truck has bagged 120,000 orders and its Mustang Mach-E is the second best-selling electric SUV in the US. Ford’s shares are set to jump nearly half in 2021, giving it a market value of about $52 billion.

It still lags behind Tesla and even Rivian. The latter is seeking a $70 billion initial public offering from Amazon and Ford-backed EV truck start-up, offering a valuable rival to Ford’s own model. Ford hopes that hiring Field away from Apple may add some air to its own valuation.

That is to say, it’s hard to tell exactly how much this affects Apple or not, but it’s clear that the move is driving up Ford’s share price. Maybe this is what is happening here. I can’t bet on it, though, given that public failure that Apple’s relatively secretive program has run over the past year. Even Hyundai/Kia curbed it. Not the best look.

2nd Gear: Something’s Happening to Germany’s Eco Cars

The German government has a close relationship with the German auto industry for reasons of strict self-preservation. Cars represent Germany’s export industry, both in terms of finances and prestige, so it’s not surprising when you see Germany’s government going to bat for its automakers. More surprising is when conflict occurs:

things are far stranger in this financial Times The story of the ongoing auto show in Munich. The German government is pushing hydrogen; Its biggest carmaker scoffs at hydrogen:

On the eve of the show, VW chief Herbert Diess dismissed claims that it was going slow with carbon reduction plans. “We’re really fast. . . can we do it faster? No,” he said. “It’s impossible because this transition is so complicated, it requires a lot of investment.”

Daimler chief Ola Kalenius said it was “not 100 percent in the hands of manufacturers to set the pace”, pointing to the need for governments to invest in charging infrastructure to drive demand, while BMW owns , Oliver Gipsey said, his company was focused on remaining profitable through the transition. “If you say that in 2030, 50 percent of the market in Europe will be pure electric, then there’s still the other 50 percent, and if you say you won’t serve [this 50 per cent] You are setting yourself on a path of shrinking,” he said.

All three have also been unable to respond to Germany’s push for greater use of hydrogen as an alternative fuel. “You won’t see any hydrogen use in cars,” Dias emphatically told the FT in March.

I don’t know how this is going to be resolved, but I’m going to keep an eye on government pressure against dissenting automakers.

3rd Gear: VW’s in-car payment program sells out

Speaking of VW, more investments are being made in its in-car payment systems, such as Reuters Report:

JPMorgan inks deal to buy majority stake in German car giant Volkswagen’s payment business That’s ahead of the planned rollout of in-car technology that allows drivers to automatically pay for fuel or tolls.

US bank said on Wednesday agreed to buy 75 percent Volkswagen pays for an undisclosed amount, subject to regulatory approval.

The Luxembourg-based business was established in 2017 and operates in 32 countries. It offers subscription services such as car purchase and leasing, in-vehicle payments, refueling and EV charging, and insurance and in-vehicle entertainment.

4th Gear: German carmakers are very mad at the protesters

And speaking of German carmakers in general, they aren’t showing up with Greenpeace to block traffic around Munich during the celebration of all things automotive, as Mirror Report:

It was criticized by representatives of industry and politics. Protest at IAA In Munich . Of course, as the State Chancellor of Bavaria Florian Herrmann (CSU) said, demonstration and expression of opinion is always possible. But there is also a framework of laws for them. If other people were threatened by the actions, it cannot be tolerated.


“IAA mobility shows the way for climate-neutral mobility,” said hildegaard muller , President of the Automotive Industry Association (VDA), which organizes the trade fair. “And we also discuss it with those who disagree. Our offer for dialogue exists. We reject violence and coercion.”

According to Der Spiegel, “[h]Helicopters and Alpine Special Forces were in action,” which seems excessive.

5th Gear: China Has Too Many EV Car Manufacturers, Not A Ton Of Resources For Them

China’s EV boom could be forced into some level of bust, like bloomberg report that the government A strange phrase in itself looking for “better targeted resource for EV production”:

The average production capacity utilization rate for automakers in China stood at about 53 percent last year, according to a Bloomberg calculation based on a Jiangsu province submission to the NDRC earlier this year. According to a report by Xinhua in April citing official figures, there are about 300 EV manufacturers in China.

MIIT and NDRC officials said over the weekend that a key task for regulators is to ensure a good supply of raw materials used in EV batteries, such as lithium, nickel and cobalt. NS Chip shortage throughout the year has also cut production, further underlining the importance of matching production capacity with demand

I’m not so sure. A country with 300 car companies sounds like a good and sustainable number.

Reverse: Here’s some fun transportation history spotting I learned from a tweet

This is a lovely little thread on bridge construction. I hope to use it soon to bore everyone around me.

Neutral: How are you?

My cucumber plant has some new flowers this morning. First flower of the new year!

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